Iternet Marketing 

Why Internet Marketing Works.

Over half of all home transactions happen through the networking of brokers. But the other tools we use to market your home are changing rapidly. The Internet is surpassing traditional media with astonishing speed. The number of home buyers who use the Internet to find a home is skyrocketing—and when you consider the advantages of online home seeking, it’s not hard to understand why.

Searching for a home online is easy. Buyers can view your property from the comfort of home, anytime, any day. (Many people don’t even have to wait until they get home to search for houses online—they can do it at the office and even get on the phone with their spouses to view interesting properties together.)

Internet house hunting saves buyers time over traditional methods. Online search functions make it easy and quick to find and zero in on homes that offer the features they want—without driving around or paging through listings.

Browsing for houses online is fun. Buyers enjoy crisp, brilliant color photos, plus fresh, detailed information about each home’s most appealing features. They can also get info about your community, area schools, mortgage calculations, home-buying how-tos and more. Finally, because web information is updated so quickly, they know the listings they’re searching are fresh and current.
Online property marketing is highly effective for you, the seller, too.

Online buyers are more likely to have higher incomes and pay higher prices for their homes. The online home shopping audience includes more qualified buyers and fewer uninterested or unqualified buyers.

Online buyers act fast. Buyers who use the Internet to search for a home purchase their homes twice as quickly as people who use other sources.

The Internet lets me connect with interested buyers very quickly. Internet home seekers attracted to your property can take action and contact me while their interest is at its highest—no matter what time or day of the week it is.

No one is better equipped to use the growing power of the Internet to market your home than Coldwell Banker. Let me tell you why...

Coldwell Banker was the first national real estate company to create its own website and put its homes on the Internet. We’ve recognized and used the power of the Web for years—and today, we’re uniquely positioned to leverage that power to sell your home successfully.

As a Coldwell Banker real estate professional, I can give your home massive exposure on the most effective home-buying sites on the Internet—many of them exclusive sites that no other company can offer you. I can put together a multifaceted marketing strategy that leverages the explosive power of the Web to get the results you want fast.
Many real estate agents have Web sites—but because they’re not very widely promoted, few people visit them to find a home. We devote massive print, broadcast and Internet banner advertising to our award-winning web site, Coldwell Banker Online, to make sure people think of it right away when looking for a home. The site was received the Pure Gold award from respected electronic industry resource The Real Estate Library—an honor granted to less then 1% of all Internet sites.

With an awesome 1.3 million listing, the high-impact, full-color photo listing I’ll put on Coldwell Banker Online will give your property more exposure worldwide than any other real estate company can deliver. (To give you an idea, the site gets nearly 17 million hits each week) And it won’t just wait for buyers to arrive. The site’s exclusive Personal Retriever will even actively e-mail buyers looking for a home like yours. Over 170,000 home seekers are signed up for Personal Retriver.

Your home will also be presented on californiamoves.com, the powerhouse Web address for Coldwell Banker Southern & Northern California. The californiamoves.com Web address appears in every one of the thousands of ads and marketing pieces we produce. That means both local and non-local buyers alike will remember it when searching online for a home. I’ll make sure your property is there to greet them.

Next, I’ll give your home instant exposure to 4,000 other Coldwell Banker agents who are
working with pre-approved buyers right now via CB Connect, our state-of-the-art intranet. No other company can help you find the right buyer faster.

To complete your home’s Internet exposure, I’ll present it on the largest real estate site on the web, realtor.com, the official website of the National Association of Realtors. Each home listed here averages 114 viewers. The site gets 86 million page views each month.

-Jill Myers